DIFFERENTIATION THROUGH THE EXPERIENCE: DIÁRIO CATARINENSE'S CASE
Strategic positioning must be established through differentiation. And it may be configured across experience movements. For its turn, experiences are getting increasingly plentiful in their own right as a product offering and in conjunction with products and services as a way to provide additional...
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| Published in: | Gestão & Regionalidade |
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| Main Authors: | , , , , |
| Format: | Artigo |
| Language: | Inglês |
| Published: |
Universidade Municipal de São Caetano do Sul
2007
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| Subjects: | |
| Online Access: | https://www.redalyc.org/articulo.oa?id=133417929004 |
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