“What if a Person Gets the Vaccine and Turns into an Alligator?”: A Study of the Effect of Ideological Polarization on Purchase Intention
In this study, the main objective is to identify the effect of ideological polarization on the generation of both hate and purchase intent (PI), in relation to a brand. A survey encouraged 206 participants to think that a significant brand would support a political candidate antagonistic to their pe...
I tiakina i:
| I whakaputaina i: | BBR - Brazilian Business Review |
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| Ngā kaituhi matua: | , , |
| Hōputu: | Artigo |
| Reo: | Inglês |
| I whakaputaina: |
FUCAPE Business School
2022
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| Ngā marau: | |
| Urunga tuihono: | https://www.redalyc.org/articulo.oa?id=123075329006 https://www.redalyc.org/journal/1230/123075329006/ https://www.redalyc.org/journal/1230/123075329006/html/ https://www.redalyc.org/journal/1230/123075329006/123075329006.epub https://www.redalyc.org/journal/1230/123075329006/movil http://dx.doi.org/10.15728/bbr.2022.19.5.6.pt |
| Ngā Tūtohu: |
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
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