Fashion Conscious Consumption and Consumer Perception: A Study in the Local Productive Arrangement of Clothing of Pernambuco
This study aims to analyze the relationship between the perception of corporate social responsibility actions (PCSRA) and the purchase of green products (PGP) on price sensitivity (PS) and the influence of these constructs on conscious consumption (CC). For this purpose, a descriptive quantitative s...
محفوظ في:
| الحاوية / القاعدة: | BBR - Brazilian Business Review |
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| المؤلفون الرئيسيون: | , , , |
| التنسيق: | Artigo |
| اللغة: | Inglês |
| منشور في: |
FUCAPE Business School
2022
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://www.redalyc.org/articulo.oa?id=123070168006 https://www.redalyc.org/journal/1230/123070168006/ https://www.redalyc.org/journal/1230/123070168006/html/ https://www.redalyc.org/journal/1230/123070168006/123070168006.epub https://www.redalyc.org/journal/1230/123070168006/movil |
| الوسوم: |
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