Business Analytics and Sociomateriality: A Study on the Practice of Revenue Management in an Airline Company

The aim of this article is to address the Business Analytics (BA) practice based on the sociomateriality approach within the Revenue Management (RM) context of an airline. The study proposes that BA is an active engagement process which is set between analysts and business managers according to thei...

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Bibliografische Detailangaben

Veröffentlicht in:	BBR - Brazilian Business Review
Hauptverfasser:	Claudia Xavier Cavalcanti, Alfredo Rodrigues Leite da Silva
Format:	Artigo
Sprache:	Inglês
Veröffentlicht:	FUCAPE Business School 2020
Schlagworte:	Administración y Contabilidad
Online-Zugang:	https://www.redalyc.org/articulo.oa?id=123064005004 https://www.redalyc.org/journal/1230/123064005004/ https://www.redalyc.org/journal/1230/123064005004/html/ https://www.redalyc.org/journal/1230/123064005004/123064005004.epub https://www.redalyc.org/journal/1230/123064005004/movil
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