The Use of the 'Job to Be Done' methodology to identify value co-creation opportunities in the context of the Service Dominant Logic
Organizations that operate in B2B contexts adopt value-creation strategies aimed at customer loyalty. Based on the concepts of the Service Dominant Logic (SDL), the study proposes the use of the Job to Be Done (JTBD) technique as a method to support the implementation of SDL concepts, applying the O...
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| Publicado no: | BBR - Brazilian Business Review |
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| Principais autores: | , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
FUCAPE Business School
2019
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=123058781003 https://www.redalyc.org/journal/1230/123058781003/ https://www.redalyc.org/journal/1230/123058781003/html/ https://www.redalyc.org/journal/1230/123058781003/123058781003.epub https://www.redalyc.org/journal/1230/123058781003/movil |
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