Eco-Innovation in Global Hotel Chains: Designs, Barriers, Incentives and Motivations
ABSTRACT This article aims to verify the reality of eco-innovations developed by global hotel chains, highlighting the innovative designs employed by these organizations, the barriers and incentives faced by these companies and motivations to invest in innovations for this purpose. This multiple cas...
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| Publicado en: | BBR - Brazilian Business Review |
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| Autores principales: | , |
| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
FUCAPE Business School
2016
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| Materias: | |
| Acceso en línea: | https://www.redalyc.org/articulo.oa?id=123047026005 |
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