Dysfunctional Consumer Behavior: Proposition of a Measurement Scale
This study focuses on the development of a scale that can identify customers that are more prone to behave in a dysfunctional manner. Dysfunctional Consumer Behavior can negatively influence the organization profits, since this kind of consumer can generate monetary losses, such...
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| Izdano u: | BBR - Brazilian Business Review |
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| Glavni autori: | , |
| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
FUCAPE Business School
2015
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| Teme: | |
| Online pristup: | https://www.redalyc.org/articulo.oa?id=123041059002 |
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