The Value for the Consumer in Retail
Shopping is not just a rational act, but also emotional, involving desire and pleasure. Therefore, retailers need to invest in actions, which create customer value, making the purchase an engaging time. The article’s objective is to understand what the shoppers, the role played by a person duri...
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| Publicat a: | BBR - Brazilian Business Review |
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| Autors principals: | , |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
FUCAPE Business School
2015
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| Matèries: | |
| Accés en línia: | https://www.redalyc.org/articulo.oa?id=123035866003 |
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