Rational and Emotional Communication in Advertising in Women's Magazines in Brazil
This article investigated the incidence of rational and emotional arguments in messages from 5.536 advertisements of six women's magazines in Brazil (Claudia, Nova, Estilo, Marie Claire, Elle and Gloss), published between May / 2008 and August / 2009. The methodology was based on an exploratory stud...
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| Pubblicato in: | BBR - Brazilian Business Review |
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| Autori principali: | , , |
| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
FUCAPE Business School
2014
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| Soggetti: | |
| Accesso online: | https://www.redalyc.org/articulo.oa?id=123032647002 |
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