A Longitudinal analysis of the Porterian paradigm utilization in Brazil
The purpose of this article is to investigate to what extent Michael Porter's ideas keep attracting the interest of Brazilian researchers vis-à-vis other possibilities. In this research, we conceptualize Porter's paradigm by the the following elements: strategic groups, generic strategies, model of...
Збережено в:
| Опубліковано в:: | BBR - Brazilian Business Review |
|---|---|
| Автори: | , , |
| Формат: | Artigo |
| Мова: | Inglês |
| Опубліковано: |
FUCAPE Business School
2010
|
| Предмети: | |
| Онлайн доступ: | https://www.redalyc.org/articulo.oa?id=123021648002 |
| Теги: |
Немає тегів, Будьте першим, хто поставить тег для цього запису!
|