INGENIERIA DE MERCADOS: UNA APROXIMACION AL MARKETING DE HOY
Based on an exhaustive historical revision of the management and administrative trends acquired by the marketing to respond to the specific conditions in the environment that has determined its activities, the basics of marketing engineering have been presented. For doing this, a historical revision...
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| Publicado no: | Revista Colombiana de Marketing |
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| Autor principal: | |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universidad Autónoma de Bucaramanga
2002
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=10900507 |
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