La efectividad del mercadeo en las pequeñas y medianas empresas (Pymes) de los sectores industrial y de servicios del departamento de Boyacá, Colombia
This article is the result of a qualitative and quantitative research done in Duitama and Sogamoso between 1988 and 2000. It pretends to identify factors of marketing in the small and medium size companies of the industrial and service sectors in Boyacá. This research established that the effectiven...
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| Pubblicato in: | Revista Colombiana de Marketing |
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| Autore principale: | |
| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Universidad Autónoma de Bucaramanga
2001
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| Soggetti: | |
| Accesso online: | https://www.redalyc.org/articulo.oa?id=10900302 |
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