Hacia la construcción de un modelo de cultura organizacional orientada al mercado
The implementation of an organizational culture oriented toward the market has always been a very hard duty mainly because that implies to make decisions at different organizational levels to introduce the marketing concept as the essence of the organizational culture. This article proposes a model...
Guardat en:
| Publicat a: | Revista Colombiana de Marketing |
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| Autor principal: | |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Universidad Autónoma de Bucaramanga
2001
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| Matèries: | |
| Accés en línia: | https://www.redalyc.org/articulo.oa?id=10900206 |
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