Ingeniería de mercados: una aproximación
The article tries to make an approach of how to conceive a marketing formation under an engineering perspective and how from it, expand the view of the professionals, allowing them the solution of consumer society problems, generated interchange process between consumers and companies, who looks for...
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| Publicat a: | Revista Colombiana de Marketing |
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| Autor principal: | |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Universidad Autónoma de Bucaramanga
2001
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| Matèries: | |
| Accés en línia: | https://www.redalyc.org/articulo.oa?id=10900205 |
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