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Modelo de satisfacción comparativa percibida en los canales de distribución: un análisis factorial confirmatorio de segundo nivel

The concept of satisfaction in marketing channels has been extensively analyzed. This article aims to identify the concept of retailer satisfaction very closely through a second degree factor analysis and to highlight the variables that specify it. A global sample will be analyzed and later it will...

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Bibliografske podrobnosti
izdano v:CIENCIA ergo-sum, Revista Científica Multidisciplinaria de Prospectiva
Main Authors: Jean-Pierre Lévy Mangin, Annick Lambert, María Aránzazu Sulé Alonso, Jean-Paul Paquin
Format: Artigo
Jezik:Espanhol
Izdano: Universidad Autónoma del Estado de México 2000
Teme:
Online dostop:https://www.redalyc.org/articulo.oa?id=10401802
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