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Modelo de satisfacción comparativa percibida en los canales de distribución: un análisis factorial confirmatorio de segundo nivel
The concept of satisfaction in marketing channels has been extensively analyzed. This article aims to identify the concept of retailer satisfaction very closely through a second degree factor analysis and to highlight the variables that specify it. A global sample will be analyzed and later it will...
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| izdano v: | CIENCIA ergo-sum, Revista Científica Multidisciplinaria de Prospectiva |
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| Main Authors: | , , , |
| Format: | Artigo |
| Jezik: | Espanhol |
| Izdano: |
Universidad Autónoma del Estado de México
2000
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| Teme: | |
| Online dostop: | https://www.redalyc.org/articulo.oa?id=10401802 |
| Oznake: |
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