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Topological measures for identifying and predicting the spread of complex contagions

The standard measure of distance in social networks – average shortest path length – assumes a model of “simple” contagion, in which people only need exposure to influence from one peer to adopt the contagion. However, many social phenomena are “complex” contagions, for which people need exposure to...

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Pubblicato in:Nat Commun
Autori principali: Guilbeault, Douglas, Centola, Damon
Natura: Artigo
Lingua:Inglês
Pubblicazione: Nature Publishing Group UK 2021
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Accesso online:https://ncbi.nlm.nih.gov/pmc/articles/PMC8292353/
https://ncbi.nlm.nih.gov/pubmed/34285206
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1038/s41467-021-24704-6
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