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Facebook Users’ Interactions, Organic Reach, and Engagement in a Smoking Cessation Intervention: Content Analysis

BACKGROUND: Facebook can be a suitable platform for public health interventions. Facebook users can express their reaction to the given social media content in many ways using interaction buttons. The analysis of these interactions can be advantageous in increasing reach and engagement of public hea...

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Detalhes bibliográficos
Publicado no:J Med Internet Res
Main Authors: Pócs, Dávid, Adamovits, Otília, Watti, Jezdancher, Kovács, Róbert, Kelemen, Oguz
Formato: Artigo
Idioma:Inglês
Publicado em: JMIR Publications 2021
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC8277334/
https://ncbi.nlm.nih.gov/pubmed/34152280
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2196/27853
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