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Marketing the COVID-19 vaccine and the implications for public health

COVID-19 vaccines are new brands of consumer health technology being introduced to the market. Considering consumer behaviour approaches in this time of crisis, the risk of vaccine hesitancy, the call for more transparency and effective messaging to gain trust, and equitable distribution of this vac...

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Dettagli Bibliografici
Pubblicato in:Vaccine
Autore principale: Mogaji, Emmanuel
Natura: Artigo
Lingua:Inglês
Pubblicazione: Elsevier Ltd. 2021
Soggetti:
Accesso online:https://ncbi.nlm.nih.gov/pmc/articles/PMC8275479/
https://ncbi.nlm.nih.gov/pubmed/34281742
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.vaccine.2021.07.015
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