Yüklüyor......

Corporate Responses to the Coronavirus Crisis and their Impact on Electronic‐Word‐of‐Mouth and Trust Recovery: Evidence from Social Media

This study examines how corporate responses to service failure, caused by the coronavirus (COVID‐19) crisis, influence electronic‐word‐of‐mouth (E‐WoM) and trust recovery around lockdown, using multiple data sources. A dataset of 398 valid COVID‐19 announcements from 50 UK food retailers posted on t...

Ful tanımlama

Kaydedildi:
Detaylı Bibliyografya
Yayımlandı:British Journal of Management
Asıl Yazarlar: Wang, Yichuan, Zhang, Minhao, Li, Shuyang, McLeay, Fraser, Gupta, Suraksha
Materyal Türü: Artigo
Dil:Inglês
Baskı/Yayın Bilgisi: John Wiley and Sons Inc. 2021
Konular:
Online Erişim:https://ncbi.nlm.nih.gov/pmc/articles/PMC8251100/
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1111/1467-8551.12497
Etiketler: Etiketle
Etiket eklenmemiş, İlk siz ekleyin!