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A qualitative analysis of the marketing analytics literature: where would ethical issues and legality rank?
In response to the concerns of global data-driven disruption in marketing, this qualitative study explores the issues and challenges, which could unlock the potential of marketing analytics. This might pave the way, not only for academia–practitioner gap mitigation but also for a better human-centri...
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| Publicado no: | J Market Anal |
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| Main Authors: | , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Palgrave Macmillan UK
2021
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC8243052/ https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1057/s41270-021-00119-6 |
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