Consumer Preference Analysis on Attributes of Milk Tea: A Conjoint Analysis Approach

Milk tea is a famous drink that has been heavily consumed since 2011. This study aimed to determine the combination of milk tea attributes that were most preferred using a Conjoint Analysis Approach. Specifically, this study utilized different attributes such as the size of tapioca pearls, sugar lev...

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Publicat a:Foods
Autors principals: Ong, Ardvin Kester S., Prasetyo, Yogi Tri, Libiran, Ma. Althea Deniella C., Lontoc, Yuanne Mae A., Lunaria, Joyce Anne V., Manalo, Adelaine M., Miraja, Bobby Ardiansyah, Young, Michael Nayat, Chuenyindee, Thanatorn, Persada, Satria Fadil, Perwira Redi, Anak Agung Ngurah
Format: Artigo
Idioma:Inglês
Publicat: MDPI 2021
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Article
Accés en línia:https://ncbi.nlm.nih.gov/pmc/articles/PMC8232735/
https://ncbi.nlm.nih.gov/pubmed/34203864
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3390/foods10061382
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