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Navigating cross-border institutional complexity: A review and assessment of multinational nonmarket strategy research

Multinational enterprises are deeply engaged in nonmarket strategy (NMS), including both corporate political activity (CPA) and strategic corporate social responsibility (SCSR). In this review, we document the multinational NMS research according to contributions’ theme, method, context, theory, and...

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Detalhes bibliográficos
Publicado no:J Int Bus Stud
Main Authors: Sun, Pei, Doh, Jonathan P., Rajwani, Tazeeb, Siegel, Donald
Formato: Artigo
Idioma:Inglês
Publicado em: Palgrave Macmillan UK 2021
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC8215093/
https://ncbi.nlm.nih.gov/pubmed/34176993
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1057/s41267-021-00438-x
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