Reactance to Social Authority in Entertainment-Education Media: Protocol for a Web-Based Randomized Controlled Trial

BACKGROUND: Entertainment-education media can be an effective strategy for influencing health behaviors. To improve entertainment-education effectiveness, we seek to investigate whether the social authority of a person delivering a health message arouses the motivation to reject that message—a pheno...

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Vydáno v:JMIR Res Protoc
Hlavní autoři: Vandormael, Alain, Adam, Maya, Hachaturyan, Violetta, Greuel, Merlin, Favaretti, Caterina, Gates, Jennifer, Baernighausen, Till
Médium: Artigo
Jazyk:Inglês
Vydáno: JMIR Publications 2021
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Protocol
On-line přístup:https://ncbi.nlm.nih.gov/pmc/articles/PMC8196361/
https://ncbi.nlm.nih.gov/pubmed/34047702
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2196/25343
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