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Comparing Antecedents of Chinese Consumers’ Trust and Distrust

To help retailers gain consumers’ trust, many studies have investigated antecedents of consumer trust. However, distrust, a concept closely related to trust, has attracted only sporadic research attention. As a result, whether factors that increase consumer trust can eliminate consumer distrust is u...

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Publié dans:Front Psychol
Auteurs principaux: Zhao, Dan, Shi, Xiaofeng, Wei, Sheng, Ren, Junsheng
Format: Artigo
Langue:Inglês
Publié: Frontiers Media S.A. 2021
Sujets:
Accès en ligne:https://ncbi.nlm.nih.gov/pmc/articles/PMC8155702/
https://ncbi.nlm.nih.gov/pubmed/34054651
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2021.648883
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