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Pandemics and marketing: insights, impacts, and research opportunities
Pandemics have been an unfortunate but consistent facet of human existence over centuries, threatening lives as well as livelihoods globally. Disconcertingly, their frequency persists, with four “major” pandemics disrupting the planet in the last 65 years and more expected in the future. While many...
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| Опубликовано в: : | J Acad Mark Sci |
|---|---|
| Главные авторы: | , , , , |
| Формат: | Artigo |
| Язык: | Inglês |
| Опубликовано: |
Springer US
2021
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| Предметы: | |
| Online-ссылка: | https://ncbi.nlm.nih.gov/pmc/articles/PMC8114019/ https://ncbi.nlm.nih.gov/pubmed/33994600 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1007/s11747-021-00786-y |
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