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Broadcasters’ Leadership Traits and Audiences’ Loyalty With the Moderating Role of Self-Construal: An Exploratory Study

Although considerable attention has been paid to the application of leadership in virtual communities, the field of live streaming has not been involved. This exploratory study aimed to explore how different broadcaster leadership traits (charismatic, authoritarian, and servant) influence audiences’...

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Veröffentlicht in:Front Psychol
Hauptverfasser: Huang, Yidan, Lee, Yi Hsuan, Chang, Gin, Ma, Jun, Wang, Guanyin
Format: Artigo
Sprache:Inglês
Veröffentlicht: Frontiers Media S.A. 2021
Schlagworte:
Online Zugang:https://ncbi.nlm.nih.gov/pmc/articles/PMC8100459/
https://ncbi.nlm.nih.gov/pubmed/33967884
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2021.605784
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