Effects of entrepreneurial orientation on social media adoption and SME performance: The moderating role of innovation capabilities

The increase of social media (SM) has led to continuous deviations in how day-to-day entrepreneurial activities can be carried out. Additionally, studies devoted to SM entrepreneurship and SM are relatively limited and fragmented in their focus. However there is growing interest from scholars, pract...

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Detalles Bibliográficos
Publicado en:PLoS One
Main Authors: Fan, Mingyue, Qalati, Sikandar Ali, Khan, Muhammad Aamir Shafique, Shah, Syed Mir Muhammad, Ramzan, Muhammad, Khan, Raza Saleem
Formato: Artigo
Idioma:Inglês
Publicado: Public Library of Science 2021
Assuntos:
Research Article
Acceso en liña:https://ncbi.nlm.nih.gov/pmc/articles/PMC8081172/
https://ncbi.nlm.nih.gov/pubmed/33909618
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0247320
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