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Smartphone Users’ Persuasion Knowledge in the Context of Consumer mHealth Apps: Qualitative Study
BACKGROUND: Persuasion knowledge, commonly referred to as advertising literacy, is a cognitive dimension that embraces recognition of advertising, its source and audience, and understanding of advertisers’ persuasive and selling intents as well as tactics. There is little understanding of users’ awa...
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| Publicat a: | JMIR Mhealth Uhealth |
|---|---|
| Autors principals: | , , , , |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
JMIR Publications
2021
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| Matèries: | |
| Accés en línia: | https://ncbi.nlm.nih.gov/pmc/articles/PMC8080138/ https://ncbi.nlm.nih.gov/pubmed/33847596 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2196/16518 |
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