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Measuring Consumer Engagement in Omnichannel Retailing: The Mobile In-Store Experience (MIX) Index
We draw insights from Activity Theory within the field of human-computer interaction to quantitatively measure a mobile in-store experience (MIX), which includes the suite of shopping activities and retail services that a consumer can engage in when using their mobile device in brick-and-mortar stor...
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| Publicado no: | Front Psychol |
|---|---|
| Main Authors: | , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Frontiers Media S.A.
2021
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC8076571/ https://ncbi.nlm.nih.gov/pubmed/33927671 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2021.661503 |
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