People in E-Cigarette Ads Attract More Attention: An Eye-Tracking Study

OBJECTIVES: Minimally regulated electronic cigarettes (e-cigarette) advertising may be one potential factor driving the increasing prevalence of young adult e-cigarette use. Using eye-tracking, the current study examined which e-cigarette advertising features were the most appealing to young adults...

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Publicado en:Tob Regul Sci
Autores principales: Stevens, Elise M., Johnson, Amanda L., Leshner, Glenn, Sun, FuWei, Kim, Seunghyun, Leavens, Eleanor L.S., Tackett, Alayna P., Hébert, Emily T., Wagener, Theodore L.
Formato: Artigo
Lenguaje:Inglês
Publicado: 2020
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Article
Acceso en línea:https://ncbi.nlm.nih.gov/pmc/articles/PMC8018674/
https://ncbi.nlm.nih.gov/pubmed/33816715
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.18001/trs.6.2.3
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