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Virtual Terroir and the Premium Coffee Experience
With its origin-centric value proposition, the specialty coffee industry seeks to educate consumers about the value of the origin of coffee and how the relationship with farmers ensures quality and makes coffee a premium product. While the industry has widely used stories and visual cues to communic...
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| Publicado no: | Front Psychol |
|---|---|
| Main Authors: | , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Frontiers Media S.A.
2021
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC8013734/ https://ncbi.nlm.nih.gov/pubmed/33815192 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2021.586983 |
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