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Real-time Twitter interactions during World Breastfeeding Week: A case study and social network analysis

Using Twitter to implement public health awareness campaigns is on the rise, but campaign monitoring and evaluation are largely dependent on basic Twitter Analytics. To establish the potential of social network theory-based metrics in better understanding public health campaigns, we analyzed real-ti...

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Detalhes bibliográficos
Publicado no:PLoS One
Main Authors: Moukarzel, Sara, Rehm, Martin, Caduff, Anita, del Fresno, Miguel, Perez-Escamilla, Rafael, Daly, Alan J.
Formato: Artigo
Idioma:Inglês
Publicado em: Public Library of Science 2021
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC8007060/
https://ncbi.nlm.nih.gov/pubmed/33780502
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0249302
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