Cargando...

The Impact of Social Crowding on Consumers’ Online Mobile Shopping: Evidence from Behavior and ERPs

PURPOSE: Social crowding refers to the extent of social presence and proximity to others. A large number of studies have explored the effect of social crowding on consumers’ feelings and behaviours in real shopping scenes, whereas few studies have examined the potential marketing effect of social cr...

Descrición completa

Gardado en:
Detalles Bibliográficos
Publicado en:Psychol Res Behav Manag
Main Authors: Cai, Danfeng, Zhu, Lian, Zhang, Wuke, Ding, Hao, Wang, Ailian, Lu, Yao, Jin, Jia
Formato: Artigo
Idioma:Inglês
Publicado: Dove 2021
Assuntos:
Acceso en liña:https://ncbi.nlm.nih.gov/pmc/articles/PMC7982439/
https://ncbi.nlm.nih.gov/pubmed/33762856
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2147/PRBM.S292360
Tags: Engadir etiqueta
Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!