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The Impact of Social Crowding on Consumers’ Online Mobile Shopping: Evidence from Behavior and ERPs

PURPOSE: Social crowding refers to the extent of social presence and proximity to others. A large number of studies have explored the effect of social crowding on consumers’ feelings and behaviours in real shopping scenes, whereas few studies have examined the potential marketing effect of social cr...

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Podrobná bibliografie
Vydáno v:Psychol Res Behav Manag
Hlavní autoři: Cai, Danfeng, Zhu, Lian, Zhang, Wuke, Ding, Hao, Wang, Ailian, Lu, Yao, Jin, Jia
Médium: Artigo
Jazyk:Inglês
Vydáno: Dove 2021
Témata:
On-line přístup:https://ncbi.nlm.nih.gov/pmc/articles/PMC7982439/
https://ncbi.nlm.nih.gov/pubmed/33762856
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2147/PRBM.S292360
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