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Application of social marketing to recruitment for a digital weight management intervention for young adults
Recruiting young adults into weight loss interventions poses challenges that may be mitigated by the use of novel social marketing strategies. The purpose of this study is to describe how social marketing principles were applied to recruitment for a digitally delivered randomized controlled trial fo...
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| Foilsithe in: | Transl Behav Med |
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| Main Authors: | , , , , |
| Formáid: | Artigo |
| Teanga: | Inglês |
| Foilsithe: |
Oxford University Press
2020
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| Ábhair: | |
| Rochtain Ar Líne: | https://ncbi.nlm.nih.gov/pmc/articles/PMC7963283/ https://ncbi.nlm.nih.gov/pubmed/32293670 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/tbm/ibaa032 |
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