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Examining the antecedents and consequences of mobile travel app engagement
How and why customers engage with mobile travel apps is vital to mobile marketing of travel-related companies. This paper discusses the antecedents and consequences of mobile travel app engagement. Specifically, this study aims to understand how travel app attributes stimulate mobile travel app enga...
Gorde:
| Argitaratua izan da: | PLoS One |
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| Egile Nagusiak: | , , |
| Formatua: | Artigo |
| Hizkuntza: | Inglês |
| Argitaratua: |
Public Library of Science
2021
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| Gaiak: | |
| Sarrera elektronikoa: | https://ncbi.nlm.nih.gov/pmc/articles/PMC7954346/ https://ncbi.nlm.nih.gov/pubmed/33711064 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0248460 |
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