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Good News or Bad News? How Message Framing Influences Consumers’ Willingness to Buy Green Products

Despite the growing social interest in green products, companies often find it difficult to find effective strategies to induce consumers to purchase green products or engage in other environmentally friendly behaviors. To address this situation, we examined the favorable or unfavorable effects of p...

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Библиографические подробности
Опубликовано в: :Front Psychol
Главные авторы: Tong, Zelin, Liu, Diyi, Ma, Fang, Xu, Xiaobing
Формат: Artigo
Язык:Inglês
Опубликовано: Frontiers Media S.A. 2021
Предметы:
Online-ссылка:https://ncbi.nlm.nih.gov/pmc/articles/PMC7874151/
https://ncbi.nlm.nih.gov/pubmed/33584407
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2020.568586
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