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The Relation Between Consumers' Frontal Alpha Asymmetry, Attitude, and Investment Decision
The frontal alpha asymmetry (FAA) is a neurophysiological measure of motivation and preference. Despite the FAA is associated to commercial pleasantness, conflicting evidence emerged in the literature regarding its relationship with behavior. To study the association between FAA and consumers'...
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| 發表在: | Front Neurosci |
|---|---|
| Main Authors: | , , , , , |
| 格式: | Artigo |
| 語言: | Inglês |
| 出版: |
Frontiers Media S.A.
2021
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| 主題: | |
| 在線閱讀: | https://ncbi.nlm.nih.gov/pmc/articles/PMC7874093/ https://ncbi.nlm.nih.gov/pubmed/33584168 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fnins.2020.577978 |
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