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The effect of spokesperson attribution on public health message sharing during the COVID-19 pandemic

It is urgent to understand how to effectively communicate public health messages during the COVID-19 pandemic. Previous work has focused on how to formulate messages in terms of style and content, rather than on who should send them. In particular, little is known about the impact of spokesperson se...

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Bibliographic Details
Published in:PLoS One
Main Authors: Abu-Akel, Ahmad, Spitz, Andreas, West, Robert
Format: Artigo
Language:Inglês
Published: Public Library of Science 2021
Subjects:
Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC7857592/
https://ncbi.nlm.nih.gov/pubmed/33534800
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0245100
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