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Source memory for advertisements: The role of advertising message credibility
Advertising is seen as an untrustworthy source because of the perceived self-interest of the advertisers in presenting product information in a biased or misleading way. Regulations require advertising messages in print and online media to be labeled as advertisements to allow recipients to take sou...
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| Publicado no: | Mem Cognit |
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| Main Authors: | , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Springer US
2020
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC7819929/ https://ncbi.nlm.nih.gov/pubmed/32737705 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3758/s13421-020-01075-9 |
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