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Decoding Three Different Preference Levels of Consumers Using Convolutional Neural Network: A Functional Near-Infrared Spectroscopy Study

This study decodes consumers' preference levels using a convolutional neural network (CNN) in neuromarketing. The classification accuracy in neuromarketing is a critical factor in evaluating the intentions of the consumers. Functional near-infrared spectroscopy (fNIRS) is utilized as a neuroima...

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Detalles Bibliográficos
Publicado en:Front Hum Neurosci
Main Authors: Qing, Kunqiang, Huang, Ruisen, Hong, Keum-Shik
Formato: Artigo
Idioma:Inglês
Publicado: Frontiers Media S.A. 2021
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Acceso en liña:https://ncbi.nlm.nih.gov/pmc/articles/PMC7815930/
https://ncbi.nlm.nih.gov/pubmed/33488372
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fnhum.2020.597864
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