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Advertising and Environmental Stewardship: Evidence from the BP Oil Spill()
This paper explores whether private markets can incentivize environmental stewardship. We examine the consumer response to the 2010 BP oil spill and test how BP’s investment in the 2000–2008 “Beyond Petroleum” green advertising campaign affected this response. We find evidence consistent with consum...
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| Gepubliceerd in: | Am Econ J Econ Policy |
|---|---|
| Hoofdauteurs: | , , |
| Formaat: | Artigo |
| Taal: | Inglês |
| Gepubliceerd in: |
2020
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| Onderwerpen: | |
| Online toegang: | https://ncbi.nlm.nih.gov/pmc/articles/PMC7785124/ https://ncbi.nlm.nih.gov/pubmed/33408803 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1257/pol.20160555 |
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