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Is EEG Suitable for Marketing Research? A Systematic Review
Background: In the past decade, marketing studies have greatly benefited from the adoption of neuroscience techniques to explore conscious and unconscious drivers of consumer behavior. Electroencephalography (EEG) is one of the most frequently applied neuroscientific techniques for marketing studies...
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| Опубликовано в: : | Front Neurosci |
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| Главные авторы: | , , , , |
| Формат: | Artigo |
| Язык: | Inglês |
| Опубликовано: |
Frontiers Media S.A.
2020
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| Предметы: | |
| Online-ссылка: | https://ncbi.nlm.nih.gov/pmc/articles/PMC7779633/ https://ncbi.nlm.nih.gov/pubmed/33408608 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fnins.2020.594566 |
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