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What Can Neuromarketing Tell Us about Food Packaging?

Packaging is a powerful tool for brands, which can not only catch consumers’ attention but also influence their purchase decisions. The application of neuromarketing techniques to the study of food packaging has recently gained considerable popularity both in academia and practice, but there are sti...

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Bibliografske podrobnosti
izdano v:Foods
Main Authors: Moya, Ingrit, García-Madariaga, Jesús, Blasco, María-Francisca
Format: Artigo
Jezik:Inglês
Izdano: MDPI 2020
Teme:
Online dostop:https://ncbi.nlm.nih.gov/pmc/articles/PMC7764425/
https://ncbi.nlm.nih.gov/pubmed/33322684
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3390/foods9121856
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