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Increasing the willingness to participate in organ donation through humorous health communication: (Quasi-) experimental evidence

Increasing people’s willingness to donate organs after their death requires effective communication strategies. In two preregistered studies, we assessed whether humorous entertainment education formats on organ donation elicit positive effects on knowledge, fears, attitudes, and behavioral intentio...

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Publicat a:PLoS One
Autors principals: Betsch, Cornelia, Schmid-Küpke, Nora K., Otten, Leonie, von Hirschhausen, Eckart
Format: Artigo
Idioma:Inglês
Publicat: Public Library of Science 2020
Matèries:
Accés en línia:https://ncbi.nlm.nih.gov/pmc/articles/PMC7678957/
https://ncbi.nlm.nih.gov/pubmed/33216739
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0241208
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