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Assessment of Sales and Marketing of Online Vouchers for Discounted Direct-to-Consumer Medical Imaging Services

This qualitative study of online vouchers for discounted DTC imaging services reveals consumerization of medicine and calls for regulations to balance convenience and cost with patient safety and physician oversight.

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書誌詳細
出版年:JAMA Intern Med
主要な著者: Desai, Sheena, Manjaly, Priya, Lee, Karen, Li, Sara J., Manjaly, Cyriac, Noe, Megan, Mostaghimi, Arash
フォーマット: Artigo
言語:Inglês
出版事項: American Medical Association 2020
主題:
オンライン・アクセス:https://ncbi.nlm.nih.gov/pmc/articles/PMC7607489/
https://ncbi.nlm.nih.gov/pubmed/33136117
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1001/jamainternmed.2020.3529
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