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Assessment of Sales and Marketing of Online Vouchers for Discounted Direct-to-Consumer Medical Imaging Services

This qualitative study of online vouchers for discounted DTC imaging services reveals consumerization of medicine and calls for regulations to balance convenience and cost with patient safety and physician oversight.

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Detalhes bibliográficos
Publicado no:JAMA Intern Med
Main Authors: Desai, Sheena, Manjaly, Priya, Lee, Karen, Li, Sara J., Manjaly, Cyriac, Noe, Megan, Mostaghimi, Arash
Formato: Artigo
Idioma:Inglês
Publicado em: American Medical Association 2020
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC7607489/
https://ncbi.nlm.nih.gov/pubmed/33136117
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1001/jamainternmed.2020.3529
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