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Factors Associated With Influential Health-Promoting Messages on Social Media: Content Analysis of Sina Weibo

BACKGROUND: Social media is a powerful tool for the dissemination of health messages. However, few studies have focused on the factors that improve the influence of health messages on social media. OBJECTIVE: To explore the influence of goal-framing effects, information organizing, and the use of pi...

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Detalhes bibliográficos
Publicado no:JMIR Med Inform
Main Authors: Rao, Qingmao, Zhang, Zuyue, Lv, Yalan, Zhao, Yong, Bai, Li, Hou, Xiaorong
Formato: Artigo
Idioma:Inglês
Publicado em: JMIR Publications 2020
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC7584979/
https://ncbi.nlm.nih.gov/pubmed/33034569
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2196/20558
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