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Nation branding in the COVID-19 era: South Korea’s pandemic public diplomacy
In a global pandemic, public health outcomes are not the only variables at stake. Also at stake are countries’ nation brands and influence, which hinge on how a country responded to the crisis. Based on a case study of a middle power, South Korea, one of the more successful COVID-19 national respons...
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| Publicado no: | Place Brand Public Dipl |
|---|---|
| Main Authors: | , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Palgrave Macmillan UK
2020
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC7557308/ https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1057/s41254-020-00189-w |
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