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Shopper intent prediction from clickstream e-commerce data with minimal browsing information

We address the problem of user intent prediction from clickstream data of an e-commerce website via two conceptually different approaches: a hand-crafted feature-based classification and a deep learning-based classification. In both approaches, we deliberately coarse-grain a new clickstream propriet...

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Detalhes bibliográficos
Publicado no:Sci Rep
Main Authors: Requena, Borja, Cassani, Giovanni, Tagliabue, Jacopo, Greco, Ciro, Lacasa, Lucas
Formato: Artigo
Idioma:Inglês
Publicado em: Nature Publishing Group UK 2020
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC7550603/
https://ncbi.nlm.nih.gov/pubmed/33046722
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1038/s41598-020-73622-y
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