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The Effectiveness of Online Messages for Promoting Smoking Cessation Resources: Predicting Nationwide Campaign Effects From Neural Responses in the EX Campaign

What are the key ingredients that make some persuasive messages resonate with audiences and elicit action, while others fail? Billions of dollars per year are put towards changing human behavior, but it is difficult to know which messages will be the most persuasive in the field. By combining novel...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
में प्रकाशित:Front Hum Neurosci
मुख्य लेखकों: Schmälzle, Ralf, Cooper, Nicole, O’Donnell, Matthew Brook, Tompson, Steven, Lee, Sangil, Cantrell, Jennifer, Vettel, Jean M., Falk, Emily B.
स्वरूप: Artigo
भाषा:Inglês
प्रकाशित: Frontiers Media S.A. 2020
विषय:
ऑनलाइन पहुंच:https://ncbi.nlm.nih.gov/pmc/articles/PMC7546826/
https://ncbi.nlm.nih.gov/pubmed/33100997
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fnhum.2020.565772
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