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Best practices and approaches using behavior-smart thinking in 10 tourism industry scenarios

This chapter provides ten practical case studies illustrating application of behavioural thinking in different contexts across the travel industry. The practical examples come from a wide variety of entities – from young innovative startup companies to clever destinations experimenting with new mana...

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Bibliografski detalji
Izdano u:Behavioral Economics for Tourism
Glavni autor: Nikolova, Milena S.
Format: Artigo
Jezik:Inglês
Izdano: 2021
Teme:
Online pristup:https://ncbi.nlm.nih.gov/pmc/articles/PMC7545339/
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/B978-0-12-813808-3.00006-X
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